Making Money with Metrics
summary
Company tracks signup-to-paid funnel, finds low retention and discovers $5.5 million left on the table from existing users; fixes focus to conversion not acquisition. Builds simple instrumentation and built metrics features over a weekend to measure feature usage, press source quality and partner ROI. Press from CNN Money vs New York Times conversion shows traffic quality matters; a smaller partner sends fewer users but much higher revenue per user. Result: funnel conversion improves and revenue grows without major new marketing spends.
AI-written summary · about
related talks
45mThe Developer’s Guide to Promoting Your Work
35mIterating on Developer Marketing ... with Metrics!
25mMaking Metrics User-centric
25mCreating Great Developer Experiences with Metrics and Automation.
20mUsing Landing Pages to Prove Business Value
28mTrack everything, measure everything, it still won’t be enough
58mWin with Metrics: How to Track and Show the Value of Your Program
21mData Analytics for Better Product Decision Making