Using Landing Pages to Prove Business Value
summary
Use landing page MVP tests plus paid ads and simple hypothesis checks against a Business Model Canvas to measure real demand, not opinions. Example calculations: 638,000 related searches → 1% click → ~6,000 visitors; at a £99 annual price 2% conversion implies ~127 sales and ~£8k/month, the actual test hit 3.5% conversion implying ~£22k/month. Dropbox spent $3,000 to learn onboarding (CAC ≈ $233 on a $99 product) and improved the funnel. A validated page led to an acquisition and later an exit for seven figures.
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chapters (7)
- 0:00Introduction
- 3:49Landing pages to test assumptions
- 9:20Quantifying demand with MVP
- 12:58Conversion rates and potential
- 14:24Reducing risk before building
- 17:34Systematic hypothesis testing
- 19:46Dropbox demand proof
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