User testing on a shoestring
summary
Practical guidance on running low-cost, quick user tests for products and services using guerrilla techniques and simple guidelines; covers planning, organising, conducting tests (including mobile/touch), capturing and analysing results with inexpensive tools, and how to share findings with the team. Also exercises for planning/conducting tests, advice on integrating testing into project workflows and when higher-cost methods (participant recruitment, labs, eye-tracking) might be considered but aren’t usually necessary.
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