UX and A3 Thinking
summary
Shows how an empathy map plus an A3 template turn guesswork into disciplined PDCA/PDSA cycles: pick a specific customer (property owner, parent, jaded user), do a 5‑minute silent brainstorming with sticky notes and affinity mapping, write a concise problem statement, and form a falsifiable hypothesis using their template (“We believe doing X for Y will achieve Z measurable outcome”). Run a safe-to-fail experiment, measure against the stated metric, then amplify or recover and feed results into the next A3. Workshop usually runs 4–6 hours but this session compresses it into 45 minutes.
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chapters (11)
- 0:00UX and A3 Thinking intro
- 1:09Empathy maps with teams
- 5:28Pokémon Go case study
- 8:17Customer vs user experience
- 13:27Silent brainstorming for empathy
- 26:21Discussing empathy map observations
- 29:08Problem statements from themes
- 33:10A3 thinking and PDSA
- 37:12A3 template breakdown
- 45:21Measuring A3 outcomes
- 47:09Q&A
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