Redefining Zillow in a Mobile Era: When a Dot Com...

on YouTube ↗09m

" summary

Zillow abandons the .com suffix, rebuilds BI for device-level metrics, hires generalist engineers and ships native apps across iPhone, iPad, Android and BlackBerry to reach over 90% of US smartphone users. The apps become category leaders—number one iPhone/iPad/Android real estate apps—with over 6.5M monthly users and 10 homes viewed every second. Mobile-driven ad products and web UI changes (big maps, hidden filters) materially shift revenue and product strategy.

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