Thomas Knoll interviewed at Web 2.0 Expo San Francisco 2011
summary
Argues communities aren't managed but community creates itself, and firms can only design spaces that steer behavior — using real levers like light and sound design, visible vs opaque interfaces, moderation rules and question policies. Shows concrete analogies — stadium vs theater and restaurant acoustics — and points to platforms (Twitter/Facebook) enabling global mobilization and to Chorus-style policy experiments as examples of intentional shaping that succeeds or fails depending on how space, stories and norms are built.
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