Enterprise 2.0: New Collaborative Tools...
summary
Argues that social tools shift power from managers imposing processes to empowering rank‑and‑file contributions, showing concrete patterns: Wikipedia‑style atomic pages and self‑organizing communities, blogs and microblogging as “narrating your work” to create discoverable weak ties, and platform differences like symmetric (Facebook) vs asymmetric (Twitter) networks. Gives failures (50‑page blogging policies, PR‑generated corporate blogs) and wins (internal discovery beats static white pages; “if only HP knew what HP knows” → big productivity gain).
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chapters (7)
- 0:00Introduction
- 3:13Top-down to rank-and-file
- 6:43Self-organization and weak ties
- 10:56Personal visibility challenges
- 13:04Corporate blogging success/failure
- 14:30Internet and stupidity?
- 15:12Closing remarks
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