Jules Polonetsky interviewed at Gov 2.0 Summit 2010
summary
Explains how OMB cookie policy flips from no permanent cookies without approval to ad-hoc use, and how that breaks analytics and opt-outs in practice; cites Google Flu Trends as a working public-health signal, recommends vendors implement session cookies, not forever and data-retention windows (months, not indefinite) and forbids cross-agency cookie aggregation. Argues privacy works when data use is a visible, tweakable feature (opt-outs must survive cookie deletion) and that government can steer vendor contracts and standards to make personalization accountable.
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chapters (5)
- 0:00Redefining privacy
- 2:58Data balance and regulation
- 6:59Government cookie policy
- 12:24Boundaries and personalization
- 14:09User control and future trends
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