Data Protection & Digital Marketing – An interactive networking session
summary
Chrome commits to end support for third‑party cookies with a two‑year timetable and drives privacy sandbox proposals for measurement, relevance, fraud detection and covert‑tracking mitigation; proposals incubate on GitHub, then W3C groups, prototype, enablement and scaled adoption. Google reports ~20 million daily Google Account visits and a new Munich G‑SEC staffed by ~500 privacy engineers. Facebook cites 180 million businesses monthly, 350 NGOs using anonymized mobility maps and $100M+ raised via fundraisers, and adds layered policies, self‑service portability and ad‑preference controls tied to pixels/SDK consent.
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chapters (8)
- 0:00Start
- 3:59The changing ecosystem
- 5:23Improving user privacy across the web
- 6:24Replace legacy practices with privacy-preserving alternatives
- 7:57The Privacy Sandbox
- 10:38A public, open, collaborative process
- 29:16Small businesses are in survival mode
- 47:29Users are provided with extensive information and control regarding the role of ads personalisation.
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