New Alliances For Europe
summary
Europe loses most data value to US platforms: two thirds controlled by Google and Facebook in digital ads and browser/OS dominance. Cookie-based IDs crumble — sites plant 100 to 150 third-party cookies, ad/cookie blockers plus Safari remove about 45% of reach, and a single Apple tweak wipes 22% of revenue for one retargeting firm. Response is a non-profit open standard, a central broker using OpenID, storing data in Europe with 40 million accounts seeded; tech is ready but needs far more partners to scale.
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chapters (8)
- 0:00Start
- 7:11The European Net Id Foundation
- 10:48European Net Id Foundation
- 36:04What Are the Types of New Alliances
- 40:14I Think Europe Needs To Be a Platform for the World To Figure these Things Out because the Us Isn't because It's a Mess At Least till 2020 China Can't Be because It's Not a Free Society so if We Limit Ourselves Merely to Trying To Solve these Problems in a European Level and Trying To Come Up with European Challenges of that Asking What Is the Type of Ruleset Ecosystem and Goals that the World and Humanity Needs I Honestly Think We'Re Selling Ourselves Short
- 43:19I Would Just Like To Add that or To Remind Everybody that the Foundation of Silicon Valley's Fortunes Was a Policy from 1958 Called the Small Business Investment Act Which Gave Investment Venture Capitalists Access to Federal Pension Funds Loan Guarantees for every Private Dollar for Public Dollars this Is 60 Years Ago Is There any Way That We Could Fathom that Europe Would Do Something Ambitious and Even if We Did We Would Be 60 Years behind So Where Should We Look for Answers I Think Investment Is the Key Word but It Maybe Needs To Be How Can Investment from Other Places the Platform's Private Investors To Go to Startups
- 43:57I Think Investment Is the Key Word but It Maybe Needs To Be How Can Investment from Other Places the Platform's Private Investors To Go to Startups or and Also Content I Think Also Creative Industries in Content Is Part of the Answer for How Sweden or Europe Can Find a Third Way Thank You so a Very Quickly Complete Agreement on the Problem There's a Lot of Fragmentation It's a National Competence Right Now We Talked about that We Need To Get Our Ministers by the Way a Bit More Involved because One of the Worst Things in this Process Is Civil Servants Are Much More Timid
- 44:25We Need To Get Our Ministers by the Way a Bit More Involved because One of the Worst Things in this Process Is Civil Servants Are Much More Timid on a Lot of these Questions and They'Re Elected Politicians but They Don't Think on a European Level Very Much They Make It to Brussels One or Two or Three Times a Year and There's a Lot I Mean There's There's a Huge Amount of Value To Unlock There that's Much Greater than the Public Funding I Would Think about You Mentioned Other Sources There's Also Geographically Other Sources I Mean There's a Lot of Developing Country Money That's Looking for a Safe Haven
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