Privacy Sandbox

on YouTube ↗29m

" summary

Privacy Sandbox aims to replace third‑party cookies with browser‑run APIs that share only aggregated or noisy data, not user IDs, and to stop fingerprinting via limits on API entropy. Key specs include FLoC for cohort targeting, FLEDGE for remarketing, trust tokens for bot signals and a privacy budget to cap identifying calls. Event‑level conversion joins click and conversion data in Chrome, then limits bits, adds noise and delays. Proposals are experimental, tested publicly and subject to CMA commitments and web standards review.

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" chapters (5)

1. 0:00Start
2. 1:18The Privacy Sandbox Initiative
3. 7:57What the Privacy Sandbox Is and Why We'Re Creating
4. 14:16Audience Selection
5. 16:56Event Level Reports

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