Addressing the Privacy Paradox – Setting Consent & Preference Management Into Practice
summary
Company-built consent platform used by ~2,000 clients centralizes consent so it can sync across systems and integrate with CRM, making consent capture, retention and change auditable; regulators increase fines (Vodafone Italy €12.5M) and courts (Planet49, Orange Romania, Saarland) tighten rules so consent must be demonstrable and often must be refreshed if processing changes (guidance: roughly every 17–24 months for marketing). Machine learning can help personalization but is risky with poor broker data; prefer concise plain‑language notices and certified PIMS.
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chapters (9)
- 0:00Introduction
- 0:55Agenda
- 2:22Automate Content Preference Management
- 4:05GDPR Principles
- 6:29Consent
- 14:54Privacy Paradox
- 17:15AI
- 18:50Consumer demand
- 22:44Data Guard solution
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