Data-driven influence: Can people hear the truth?
summary
Claims that digital tools collapse distance and speed up encounters by reshaping how people locate and layer social space, illustrated by the Web Summit ecosystem: 59,000 attendees (just over 81,000 including staff) and an event mobile app that uses phonebook sync to surface contacts. Growth metrics are concrete — the conference scales from ~400 at inception while investors jump from 4 to 1,500 — and the campus plus app are operational and heavily used during the event.
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