The Trump effect: One year on
summary
Claims credit for winning on Facebook, saying the campaign raised $280 million, ran 150,000 creative pieces on peak days and produced 50–60,000 ads on busy days to drive donations above $1 per dollar spent. Uses RNC data and Facebook staff support rather than Cambridge Analytica psychographics, notes the infrastructure promise remains unfulfilled after a year, admits retweeting Russian bot content unknowingly, and now runs the president’s super PAC.
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