Collision 2015 - Julia Hartz of Eventbrite in conversation with author James Wallman
summary
Claims that experiences beat stuff get tested with numbers and platform data: Eventbrite uses online payment processing and discovery tools to enable 1.7 million events ticketed in a year and serves 30 million active users, and paired its logs with Harris research to show three in four millennials prefer experiences over things. The platform also tickets niche phenomena (about 50,000 festivals globally) and cites Coachella livestreaming as a case that tripled demand rather than cannibalizing sales.
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chapters (16)
- 0:00Introduction
- 0:45How we met
- 2:10What is a cultural forecast
- 4:10Why did you start Eventbrite
- 5:30Technology is not the enemy
- 6:40More people are attending live events
- 8:10Experience is over stuff
- 9:45Where technology comes in
- 11:10I cant watch this
- 11:50Biggest cheer for marijuana in tech
- 13:00Trends
- 14:00Sub Trends
- 14:30Obstacle Races
- 15:30Social Media
- 17:10In indelible memories
- 18:10Positive reinterpretation
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