Collision 2015 - Ron Johnson of Enjoy with Jon Swartz of USA Today
summary
Launches a service that will hand-deliver and set up devices at the customer’s chosen time and place, spending up to an hour installing and teaching for the same price as store purchases. Announces an AT&T integration that can schedule iPhone delivery in as little as four hours, initially covering the Bay Area and Manhattan with staff positioned ~30 minutes from customers. Emphasizes full-time employees not contractors, demos Sonos, DJI drones and GoPro workflows.
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chapters (13)
- 0:00Introducing Enjoy
- 1:25How Enjoy works
- 3:30Customer base and research
- 4:53Advice from retail career
- 6:40Lessons from Steve Jobs
- 8:05Apple Watch launch
- 9:08Starting Enjoy
- 10:33Logistics and costs
- 12:20On-demand economy
- 13:45Employee model
- 14:47Most common installations
- 15:50Future of retail
- 17:33Purpose at Collision