Collision 2015 - Mikkel Svane of Zendesk & Dwight Merriman of MongoDB with Diane Brady of DBMedia
summary
Claims that enterprise software is undergoing a democratization of enterprise software with users preferring consumer-grade UX, and that the market now splits into open source or SaaS choices; asserts the data layer is “the biggest change in 30 years” and predicts a shift from transaction licensing to selling data and insights. Concrete moves include going public and surviving quarterly scrutiny, running five global development centers to escape overheated Silicon Valley hiring, and getting roughly 65% of online leads organically.
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chapters (4)
- 0:00Start
- 12:05Why Did You Write a Book
- 14:59What Do You Do To Manage Your Own Life
- 19:39Final Thoughts
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