Collision 2015 - Patrick Grady of Deem with Bruce Upbin of Forbes
summary
15-year-old B2B marketplace and SaaS suite that connects 29,000 businesses to 11 million products and services while combining travel and expense into a single cloud platform. Built a consumer-grade, mobile-first shopping experience with policy enforcement; travel adoption hits about 90%. Loses operational control after $300M in bank investments (2008–2011), is recapitalized in 2013, wipes out ~$500M preferred, then posts bookings +280% quarter‑over‑quarter as the company refocuses and benefits from SAP buying rivals.
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chapters (6)
- 0:00Start
- 1:15Amazon of B2b
- 2:21Early Days
- 13:17Customers
- 16:26Amazon
- 20:07Do Not Start a Company without a Co-Founder
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