Collision 2015 - Josh Tetrick of Hampton Creek with JP Mangalindan of Mashable
summary
Company screens from roughly 400,000 plant species to replace eggs and butter with ingredients like Canadian yellow pea, sorghum and soy gum, and launches Just Mayo and a cookie dough SKU that undercut incumbents by about $10 less a case in a Compass Group deal. Retail rollout hits Walmart, Whole Foods and Dollar Tree, partnerships include General Mills and Kroger, fundraising tops ~$120M, Unilever drops a lawsuit after broad backlash, and the Compass swap claims roughly 1 billion gallons of water saved annually.
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chapters (15)
- 0:00Introduction to Hampton Creek
- 0:52Plant-based food innovation
- 2:16Competing with entrenched brands
- 3:41Taste and price advantage
- 5:04Water conservation impact
- 6:11Investors and mission
- 7:56Accessible healthy food
- 8:59Retail expansion and growth
- 10:00Just Mayo lawsuit
- 12:46Big Food innovation
- 13:30Profitability and vision
- 15:34Future product categories
- 17:20Food service dominance
- 18:242015 product roadmap
- 19:50Celebrity and influencer support
