~/talk

Collision 2015 - Kevin Chou of Kabam in conversation with Daire Hickey

Talkat Collision 2015 · 2015-05-05..05-06
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Claims mobile gaming outstrips movies and TV and requires 500 apps per day to compete, so top titles use $5–10M mobile budgets and testing cycles that start with $10–$30k concept tests. Studio pipeline narrows to 3–4 fully funded projects a year. Hits are ~$100M franchises; four past hits named (Kingdoms of Camelot, Dragons of Atlantis, The Hobbit ~$200M, Marvel: Contest of Champions) and Marvel is expected to earn hundreds of millions. Company reports $400M revenue, raised $120M including Alibaba, and plans a China launch with local partner Long 2.

AI-written summary · about

  1. 0:00Introduction
  2. 1:19What has changed in the gaming industry
  3. 3:54Kabams development process
  4. 5:21Kabams success
  5. 6:14Offline advertising
  6. 7:45Integrated marketing
  7. 10:23Kabams business model
  8. 13:07Kabams future
  9. 15:45Plans for growth
  10. 19:12Key differentiators
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