Collision 2015 - Jimmy Chamberlin of Live One with Alex Needham of The Guardian
summary
MTV-era budgets reached $1.1 million video and created broadcast economics; modern streaming tried early experiments (Myspace Madrid draws millions but no revenue). A startup builds a LiveOne widget and community layer — chat, polling, private groups — that boosts metrics (3–8x engagement) and drives one sponsor-friendly event with over a million viewers, claiming sponsorship and better analytics are the path to real monetization even though pure streaming still struggles to match legacy revenue models.
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chapters (10)
- 0:00Introduction and welcome
- 0:21MTV’s role in 90s music boom
- 3:29Evolution of live streaming ideas
- 6:18Measuring success in live streaming
- 7:19Artist perspective on digital consumption
- 9:25Music industry’s economic challenges
- 13:37Artist autonomy vs record labels
- 14:41Future of live streaming residencies
- 16:04Monetizing live streaming with ads
- 18:53Building ideal digital venues