Web 2.0 Expo SF 2011: Rebekah Cox
summary
Quora defines design as design is a set of decisions, not just visuals or code, and applies that by building a minimal, dark red, text-heavy Q&A product where designers negotiate features with engineers and own the tradeoffs. Designers gain authority to choose what exists (not how it looks) and focus on incentives and task flows to reduce choices for users and concentrate on what matters most. The result is a deliberate product shaped by many small decisions.
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chapters (5)
- 0:00Introduction to Kora
- 0:56Defining design as decisions
- 1:41Benefits of the approach
- 2:29Goals and design authority
- 3:08Empowering designers
