Paul Adams interviewed at Web 2.0 Expo San Francisco 2011
summary
Argues that current social network groupings fail to mirror offline rings like college friends vs New York colleagues and that manual lists are too costly while naive algorithms produce awkward mixes like best friends and exes together. Claims people routinely choose friend trust over objective search results, so social search must bake in predictable irrationality. Predicts the gap closes slowly as mobile records locations and texts and as systems gather richer cues, but says solving it takes years not months. Algorithms alone often miss context
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