The Serendipity Engine
summary
Argues that Twitter and related tools create real serendipity by surfacing topical, local signals; recommends using search.twitter.com and TweetDeck/Seesmic to watch event tags and find leads. Gives a practical rule: spend 12:1 ratio talking about others, and make roughly ~80% replies to make people feel “seen.” Shows the Roger Smith hotel example of direct outreach working, and urges pushing listening, replies, and internal social tools (Yammer, Socialcast) into operations.
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chapters (8)
- 0:00Serendipity Engine intro
- 1:28Twitter’s unique opportunities
- 3:16Listening on Twitter builds value
- 4:40Responding creates connection
- 6:04Sharing and collaboration keys
- 7:51Driving social tool use
- 9:16Relationships that yield results
- 9:38Innovation trailblazing
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