Web 2.0 Expo NY 09: Ben Bixby, Earth Aid
summary
Earth Aid is a mint.com for utilities that links electric, gas and water accounts and automatically pulls usage (monthly up to hourly where available) while surfacing 1,800 incentives and actionable retrofit tips. It rewards measured reductions with points redeemable for local goods (cupcakes included), reports a 72% return rate from automated data updates, and already connects to 106 utilities. Service is free to users; revenue comes from lead generation, affiliates and rate-plan referrals.
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chapters (9)
- 0:00Earth Aid platform intro
- 1:25Data liberation without utilities
- 3:53Launching with 106 utilities
- 4:15Energy savings on Facebook
- 6:01Earth Aid’s free model and revenue
- 7:04Automating rebate programs
- 8:06Software over hardware focus
- 9:31Driving customer adoption
- 10:37Q&A
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