Turning the Real World into a Game
summary
foursquare gamifies real-world movement with points for new places, leaderboards and mayorship status, and collectible badges like the Gym Rat badge to drive repeat behavior; a six-person startup already tracks check-ins across roughly 100 cities and shows tips tied to specific menu items. venues run promotions (free coffee for the mayor), transit systems raffle cards, and an open API powers augmented-reality overlays, a zombie chase game and Oyster-card check-ins, turning location data into measurable social incentives.
AI-written summary · about
chapters (10)
- 0:00Foursquare introduction
- 1:12Check-ins to explore cities
- 2:35Game mechanics and leaderboards
- 3:58Badges as rewards
- 5:00Tips and recommendations
- 6:23User motivation and badges
- 7:28Mayorships and competition
- 8:30Local merchant promotions
- 9:12API and third-party integrations
- 9:53Augmented reality and gaming with check-in data
related talks
05mMobzombies & Arcade Games in the Real World
39mWhat Pokemon Go and Smart Kitchens Taught Us About Design
22m"Mobile Reality"
17mLocative Gaming: The First Ten Years
05mMobzombies & Arcade Games in the Real World
07mAugmenting brand awareness using location services
21mNiantic's AR mapping lead on using Earth as an AR gameboard
41mAugmenting Reality