Mobzombies & Arcade Games in the Real World
summary
Lists a 15-step process (14 concrete rules) for mobile experiences tied to specific places like barns or gas stations, insisting to never design for both at once, to pick one activity to optimize, and to treat space, place, time and people as separate constraints. Claims simple interfaces beat “killer apps,” accepts solutions that work for ~70% of locations, warns about API rate limiting and other outages — consider failure — and recommends location-aware contextual UI that swaps specific interfaces in real time.
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chapters (5)
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