Adventures in Mobile Social 2.0: Twelve Months of foursquare
summary
foursquare reports concrete results: launched March, ~1M users and ~22M check-ins in a year, 60 third‑party apps on a working API, badges and mayorships that measurably change behavior (gym badge increases visits, pizza badge spawns crawls), venue specials that lift sales ~30%, a Swarm badge for 50+ check‑ins that drives events, and a venue stats dashboard that acts like “Google Analytics for brick‑and‑mortar.” Examples include Starbucks partnerships, branded tips, and merchants handing out real rewards — systems live and growing.
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