Veriplace Location Aggregation Platform
summary
Claims a cloud-based API called Veriplace that can remotely locate 150 million phones including iPhone without a downloaded app and without the user running software, citing that only 18 percent of US subscribers have smartphones so ubiquity matters. Says CDMA carriers already ship GPS, SMS services become locatable, and marketers need ~70 percent reach to justify spend. Announces a developer contest with cash prizes and directs developers to the booth and CTO Scott for details.
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chapters (10)
- 0:00Introduction
- 0:19The mobile environment
- 0:39Statistics
- 1:39Does location matter
- 2:22Is every phone locatable
- 3:14ubiquity
- 3:41Veriplace
- 4:01Who
- 4:30Developer Contest
- 4:44Outro
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