Community First: Yelp's Unconventional Approach...
summary
Yelp reports 1.3 million active iPhone users and is north of 10 million reviews, adding roughly a million reviews every 2½–3 months. Spam is a minority but filtered by a proprietary review filter and a moderation team plus Mechanical Turk with multi-review checks. Hadoop processes web logs for “people who viewed this also viewed” and sentiment-driven review highlights. Mobile features like Monocle augmented reality and check‑ins drive a 40–50% mobile traffic jump and large increases in tips and photos.
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chapters (17)
- 0:00Intro
- 1:00How has Yelp grown
- 2:00How much of Yelps revenue comes from reviews
- 4:00Using Mechanical Turk
- 5:00Using Hadoop
- 6:00Review Highlights
- 7:00Yelps Best Effort
- 8:00Monocle
- 10:00Easter Egg
- 11:00Checkins
- 12:00Engagement
- 13:00How many businesses have claimed their pages
- 14:00Yelps review filter
- 15:00Unfiltered reviews
- 17:00Business Listings
- 18:00The Local Industry
- 19:00Mobile
