Moving People with Pixels
summary
Gowalla builds a GPS check-in app that uses a passport metaphor, launches an iPhone beta at SXSW 2009, fixes strict GPS rules, and ships Koala 2.0 at SXSW 2010. The product drives real foot traffic with virtual goods — SweetLeaf unreleased tea pickups, a taco truck that yields 10 sold per free taco, and a Chipotle pilot across ~1,000 stores. Growth spikes: user base grows over 50% and the service adds 65,000 new passports after SXSW.
AI-written summary · about
chapters (8)
- 0:00Meet Josh Williams
- 1:03Icon Buffet
- 2:36Pack Rat
- 4:01Sketch
- 4:48GPS Issues
- 5:45Gowall
- 6:37South By Southwest
- 7:41Virtual Goods
related talks
11mWeb 2.0 Expo NY 09: Alexa Andrzejewski, Foodspotting
57mGame On! Gamifying Your Apps for Fun and Profit
56mMobile first!
47mPixels And Place: An Integrated Approach To Online And Offline Human Experiences
39mWhat Pokemon Go and Smart Kitchens Taught Us About Design
05mWeb 2.0 Expo SF 2011: Adam Goldstein
27mUsing Your Own Products
25mDesigning around people’s lives to unlock sustainable growth