Growth of Location
summary
Skyhook explains a location stack that claims reliable positioning from a database of Wi‑Fi access points covering most developed populations, with 90 million devices in the network and handling 300 million requests a day. The company counts over 8,000 location apps and reports that location patterns are 90% predictable by weekday/time via SpotRank. A new SDK called Local Faves plugs maps, tagging, check‑ins and social hooks into any app in about a day to boost retention.
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chapters (10)
- 0:00Skyhook's location journey
- 1:08Global location network scale
- 2:54Unexpected location apps
- 4:20Human behavior via location data
- 5:44SXSW's location impact
- 6:46iPhone's location revolution
- 7:49Location beyond navigation
- 9:14Local Faves developer kit
- 10:59Demo: location drinking app
- 13:46Closing remarks
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