Insights As a Service with APIs
summary
Telcos repurpose network signals into paid API products that banks and retailers call for credit scoring and location analytics, claiming a $160B addressable market after pandemic traffic rose ~60 percent. Implementations stitch terabytes of CDR and device/location data into ML scorecards and raw-data feeds, expose them via Apigee API gateway with SLAs and marketplaces, and pilot revenue models by duration, size or revenue share; several ASEAN banks already request alternative credit scores from telco feeds.
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chapters (17)
- 0:00Introduction
- 0:25Insights as a service growth
- 1:30Challenges for traditional providers
- 3:17Opportunities in credit scoring
- 5:02Market potential for analytics
- 7:11Telco data for credit scoring
- 11:25Building insights platform
- 13:33Data monetization challenges
- 15:37Google Apigee monetization
- 16:40API productization setup
- 18:06Q&A: First step justification
- 19:11Q&A: Monetization journey
- 20:59Q&A: Partnership initiators
- 21:42Q&A: ASEAN credit scoring
- 23:06Q&A: Infrastructure hurdles
- 24:08Q&A: Internal vs external drivers
- 25:11Closing
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