There's a #Hashtag for That
summary
Case studies of hashtag campaigns show concrete tactics and outcomes: a prank #swineflu experiment uses Twitter, TwitPic and Facebook events to gain 2,000 followers in two weeks and hundreds of RSVPs; the meme #howblackareyou — 2,100 tweets in 48 hours proves rapid viral participation; games like Unseen Prequels require mental interaction rather than retweets; crowdsourced Palin book titles and health campaigns like Tamogram demonstrate political and public‑health reach, and a site domain is registered to archive timelines and measure spread.
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chapters (12)
- 0:00Start
- 2:26why hashtags?
- 3:09Brand Your Profile
- 3:27Be Provocative
- 3:42Join The Conversation!
- 4:14Stay Positive!
- 4:35Share Your Achievements
- 5:18Encourage Participation!
- 5:45Ask The Crowd For Help
- 6:16Beware The Competition
- 6:35Don't Forget The Press!
- 11:59SARAH PALIN
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