People Not Users
summary
Argues for treating “users” as people with real investments online and shows concrete examples: mesh (places mapped then laser-cut or 3D‑printed into jewelry) and new project Gift Pop (animated gifts printed on lenticular film), explains product choices that matter — Facebook timeline made public by default in 2010, Path uploading contacts and spam texts, Google Buzz exposing frequent contacts — warns of the user engagement death spiral and advocates designing social sites as adaptable third places that evolve with user behaviors.
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chapters (11)
- 0:00Introduction
- 1:39Social networks for users
- 8:23Identity flexibility
- 14:28User engagement spiral
- 18:01Digital duality
- 21:11Emotional expression online
- 24:02Selfies and sharing
- 26:11Content length and attention
- 28:59Social networks as third places
- 31:30Open-ended online spaces
- 34:23Conclusion
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