Context, multi-device and the future of TV in the browser
summary
Network Ten redeploys TV around the browser by shipping a cross‑platform 10 Play responsive web ecosystem (iOS app and soon Android) that pulls video from Brightcove, metadata from Sitecore and multiple ad servers, fixes a Brightcove pre‑roll AirPlay bug and runs a fast mobile TV‑guide. Engineering uses a 12 breakpoints via custom Zurb Foundation approach, six‑month delivery, and faces DRM, licensing and synced IAB ad challenges; results show ~93% growth in streamed viewers, 220% mobile ad growth and a 500% uplift from social referrals.
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chapters (15)
- 0:00Intro
- 1:00What is 10play
- 1:59What is Visual Jazz
- 4:08What is TV
- 8:10The role of TV
- 11:44Device agnostic design
- 16:45Current TV landscape
- 19:34Is it worth doing
- 22:46Case study
- 29:11Selling in change
- 31:50The power of creative
- 36:30The home page
- 37:16Navigation
- 42:19Summary
- 47:30Outro
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