Future Perfect Tense

on YouTube ↗53m

" summary

Claim: current WYSIWYG CMS workflows produce a single amorphous content blob that breaks across devices, so the fix is structured, reusable content. Practical steps: break pages into structured chunks, author short/medium/long headlines and SEO variants, preview at multiple viewports, expose content via APIs and markdown-friendly tools like GatherContent or lightweight CMSes (Perch/Drupal patterns). Surprising data: Netflix runs on ~400 devices, 17% of Americans access only by phone, and ~85% of Fortune 500 lack decent mobile support.

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" chapters (55)

1. 0:00Intro
2. 1:37Footnotes
3. 1:57This is me
4. 2:12Future Perfect Tense
5. 5:16Winchester Mystery House
6. 7:44What would be cool
7. 8:21Mobile versions
8. 8:48The designers plan
9. 9:13Fear of the unknown
10. 10:36Spending freeze
11. 10:47Internet Fridge
12. 12:32Perfect Time Capsule
13. 13:06The Future Perfect Tense
14. 15:51The Black Hole
15. 16:39The Desktop Site
16. 18:14The Designer
17. 18:53Playmobil
18. 19:10Lego
19. 19:51Content
20. 20:42The Core
21. 22:02Structured Content
22. 22:19Orbital Content
23. 22:57Mobile Myth
24. 27:31Separate App or Site
25. 28:21Web Content
26. 28:46MultiDevice World
27. 29:53Tom Coats
28. 30:27Karen McGrane
29. 30:49Kitchen Technology
30. 31:22Hobs
31. 32:39Content Everywhere
32. 33:45Open Device Labs
33. 34:42No one is ever happy
34. 35:02Create structure
35. 35:55Join them together
36. 36:19Netflix example
37. 38:22Do the hard work
38. 39:07Platform agnostic
39. 39:29Tools
40. 39:46Perch
41. 40:04WYSIWYG
42. 42:42Inline Editing
43. 43:24Our Tools
44. 44:47Interpretive Dance
45. 46:25Pixel Control
46. 46:59CMS Makers
47. 48:04Keys
48. 48:38Chunks
49. 49:37Support
50. 50:26Multidisciplinary teams
51. 50:48You are smart people
52. 51:21Multiple pervasive user needs
53. 52:11Be the advocate
54. 52:56We build teams
55. 53:14We build tools

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