What Becomes of Publishing without the Page?
summary
XML is the structural shift, not a prettier page: publishers keep trying to replicate print exactly, even suing typography into brand identity, while true change comes from content structured for multiple outputs. A conversion shop with 15 years’ experience and a digital asset platform used by about 40 publishers reports publishers favor enhanced ebooks that add video but rarely transform the work; richer enriched editions and XML-native authors are the actual path forward.
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