U.S. iTunes Appstore: Lessons from The First 30 Months
summary
Apple publishes all‑time download rankings for 300,000+ iPhone and ~70,000 iPad apps and the data shows games dominate top lists while most apps never break out; apps typically hit a top‑200 chart within days (median half a week to a few weeks) but only ~1 in 7 free hits and ~1 in 4 top‑grossing hits are long‑term. Sales‑rank models that adjust for age, original price and rank show price cuts help for days and new and noteworthy gives largest boost; featured slots can multiply downloads by 2×–20× and free apps with in‑app purchases already account for about 1 in 7 top‑grossing apps.
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chapters (8)
- 0:00Start
- 0:40All-Time Rankings
- 2:10Tools for App Discovery
- 3:19List of Hits on the Itunes App Store
- 6:06Pricing Experiments
- 11:17Curated Lists
- 13:46How Do You Become One of these Featured Apps
- 16:29Consolidate Your Paid and Free Amps
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