Ken Yarmosh interviewed at TOC 2011

on YouTube ↗05m

" summary

Marketing begins during development: build landing pages and a Twitter presence, recruit beta testers, and use their feedback to shape features. Mobile development cycles run 8–12 weeks so launch timing matters to hit the App Store new release exposure. Release rhythm is ongoing with updates once or twice a month expected by users. Split new functionality into a separate app for different feature sets when the use case or UI diverges, and prefer apps over PDFs/iBooks for interactive animated experiences.

AI-written summary · about

" chapters (3)

1. 0:00What Point Should an App Marketing Campaign Begin
2. 2:16Do You Decide between Just Making an Incremental Update to a Very Existing App or Creating an Entirely New App
3. 3:19Should a Publisher Create an E-Book