Creating Passionate Users
summary
Claims a repeatable formula: analyze Amazon five-star reviews for first-person language, run author workshops and page-by-page usability questions, and design books to make the reader kick ass. The method produces measurable results—Head First titles hit top Amazon ranks, three books stayed in the top five of Java books, combined sales over a million copies—and scales now via digital and finer-grained content. Practical tools include review mining, author exercises, and focusing every page on creating a higher-resolution user experience.
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chapters (14)
- 0:00The problem with writing
- 1:32From job loss to publishing
- 2:55The quest for a formula
- 4:53Achieving Amazon success
- 6:19Redefining discoverability
- 7:47Focusing on the reader
- 9:24Creating passionate readers
- 11:11Enabling reader success
- 13:01Misaligned author goals
- 15:00Aligning author and reader
- 16:46New opportunities in content
- 18:06Relentless focus on users
- 19:35Providing context and value
- 21:16Superpower books
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