Context First: A Unified Field Theory of Publishing
summary
Argues that the century-old container-first model is obsolete and that publishers must adopt context-first workflows that preserve links, tags and source material into XML and ONIX feeds; recommends open APIs and early deep tagging as operational moves. Notes dozens of cheap authoring and repository tools already exist, warns that failing to expose context causes “concept piracy,” and gives one concrete win: a student crowdsources high-school schedules on Facebook and in 36 hours compiles a working master schedule.
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chapters (6)
- 0:00Introduction
- 6:58The Water Genie
- 15:06A Unified Theory Without Pirates
- 16:00High School Scheduling
- 17:11The Future of Content
- 21:48Strategies Ahead
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