Angela James interviewed at TOC 2011

on YouTube ↗03m

" summary

Advocates building a dedicated digital team or separate digital arm as Harlequin did, not just grafting tasks onto print workflows; expects changes to contracts, royalties, advances, production and retailer relations rather than reuse of print procedures. Calls out specific operational choices—who owns digital marketing, sales and production—and quantifies a key benefit as speed to market, citing roughly nine months from submission to publication and faster revenue realization through digital-first distribution.

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" chapters (6)

1. 0:00Intro
2. 0:20Do you think publishers should create separate businesses for digital
3. 0:40Do you think it is necessary to have a digital team
4. 1:04What are the common issues publishers face
5. 1:20What are the challenges publishers face
6. 1:50What are the biggest efficiencies or wins