~/talk

From Gutenberg to Zuckerberg "Lonely Planet" Publishing...

on YouTube 25m
Talkat Tools of Change for Publishing 2011 · 2011-02-14..02-16· [career-development]

speaker

name:Gus Balbontin
links:none on file

resources

video:https://youtu.be/WY2WpPsaEJw
slides:none on file

summary

Lonely Planet frames three concrete claims: keep the original purpose front and centre so new formats serve a clear mission; avoid “concreting” workflows built for print—replace rigid silos with nimble processes; and treat culture and content organisation as the hardest work, not the CMS. Examples: an early misprint of 40,000 books and 15‑month print workflows motivate change, teams built a bespoke CMS after buying failures, they reorganize content by destination and plan to geotag 2,000 extra POIs.

AI-written summary · about

chapters (4)

  1. 0:00Start
  2. 8:14Lonely Planet's Product Range
  3. 17:55Geo-Tagging
  4. 23:27Recap

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