Kevin Kelly interviewed at TOC 2011
summary
Argues that free is a zero price point always present and that businesses must compete with that baseline, not pretend it doesn't exist; recommends using free to get attention then add uncopiable value — services, experiences or unique objects — rather than relying on copy-protected files. Predicts DRM and rights-managed systems will be tried repeatedly and sometimes work short-term, but cannot stop the superdistribution of free, easily copied content.
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