Why Sell eBooks in Spanish in the U.S...
summary
Launched first Spanish eBook store (Nov 2010) after an 8 months build at Barnes & Noble.com, arguing the market has more than 50 million Latinos in the U.S. and about 35 million bilinguals. Faces publishers in person, signs partnerships to remove import delays, and ingests titles that were previously only public domain or slow-to-ship. Inventory gap was stark: roughly 90,000 live ISBNs in Latin America versus ~10,000 in-stock in the U.S. The store carries books from 15+ countries, grows weekly, and customers are buying.
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chapters (5)
- 0:00Start
- 1:24Laptop Ownership & Internet Wireless Use by Demographic Groups
- 2:06OPPORTUNITY
- 3:06Spanish in the World
- 4:21NOOKbooks International Content
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