Better than Free: How Value Is Generated in a Free Copy World
summary
Argues six concrete shifts: screens everywhere replace pages, reading becomes embodied and interactive, and social sharing and streaming dominate while ownership fades. Cites a Kindle-price trend toward zero, a 5% annual rise in audiobook sales, and that games contain 30,000 lines of dialogue in games — far more readable text than assumed. Shows monetizable scarcities: immediacy (NatGeo downloads faster if paid), personalization, authentication, findability, and physical experiences; estimates 6 terabytes stores every music track and $20,000 stores every book.
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