Amazon vs. Apple
summary
Argues Amazon wins on reach and retail UX: multi‑platform reader apps and rich catalog pages drive discovery, while Amazon’s device lineup (e‑ink Kindle for long reads, upcoming Android tablet) and tactics like Kindle with Special Offers push down price. Counterclaim: Amazon’s use of Mobi vs ePub limits layout, interactivity and cookbooks fail on Kindle; iOS app editions (examples like The Elements and How to Cook Everything) show what richer ebooks can do. Notes Kindle Cloud Reader (HTML5) and Kindle Singles ($4.99 cap) as important, concrete moves.
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chapters (10)
- 0:00Multi-platform support (Could easily be reasons 1-5 by itself)
- 8:26Standards-Based Technology (Sure beats being stuck in the 1990s)
- 13:54The elnk option (Yeah, I overestimated the IPad's impact)
- 21:33Apple Is More Than EPUB (Let's hear it for fostering a creative environment!)
- 27:28Short-form content (Apple loved the idea so much that they copied let)
- 32:29Rapid Product Development Cycle (Instead of playing catch-up with eink reader competition)
- 39:23Amazon built by books Apple treats them as an afferthought
- 43:33It's About More Than Apps (The web is the future!)
- 45:07Richer catalog pages (More Info, better ties to related products)
- 48:03iOS: The Choice of Developers Everywhere (Android is looking over its shoulder at Windows 8)
