Abe Murray interviewed at TOC 2011
summary
Google explains that DRM forces platforms to deliver books, so Google builds native apps and a web reader to reach more users and scale across devices. Tests show the paradox that most books are read on the web but the majority of pages are read on devices, so reading shifts by session and device. Discovery relies on metadata; current category tags (example: romance) are too coarse, so finer machine and crowd-sourced tagging plus similarity algorithms are proposed.
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