Mia Amato interviewed at TOC 2011
summary
Claims that plain e-commerce best practices drive discovery and sales, exemplified by a limited-edition Sony reader bundle packaged with Harlequin romance ebooks that extends reach to gift buyers and non-ebook readers and proved “extremely successful.” Recommends building brands around categories or imprints rather than authors (authors behave like free agents), and running continuous performance measurement with analytics to track the long tail for titles and competitors.
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